The advertising campaign begins at Alton Towers during Scarefest 2018. Signs advertising various scenes of the dungeons are posted around the park as well as "face masks" being handing out at the entrance / exit of the park towards the end of the day, much like we have seen for previous new projects such as car windows stickers for 2018's "Wicker Man" and 2013's "The Smiler".
The main thing to note from the promotional item is that there is mention of an upcharge to experience the dungeon, which means it will not be including within standard admission. This will be similar to The Tower Dungeon at Warwick Castle, who charge extra to enter the attraction but do allow premium annual pass holders to enter the attraction free of charge, however, it is unclear whether a similar system will apply for Alton Towers.
The start of the advertising campaign gives us a hint to at least five of the scenes we can expect to experience in The Alton Towers Dungeon, the five characters being:
- The Highwayman
- The Judge
- The Haunting
- The Torturer
- The Plague Doctor
Most of these scenes and characters are already present in a lot of the dungeons already present in the various locations across the globe.
